All posts by Harvey Singh

About Harvey Singh

Harvey Singh is the founder of Instancy, an enterprise web and mobile knowledge distribution and workflow company. Harvey is a pioneer in Internet Learning Platforms and Distance Education. A graduate of Stanford University, he dedicates his work to transforming the educational user experience through the use of technology. There are many LMS platforms - but only ONE designed by Harvey and the Instancy team.

Importance Of B2B And B2C eCommerce In Learning Management Systems

LMS eCommerce: B2C And B2B

Do you want to grow your revenue? Selling your courses in a B2B (Business to Business) or B2C (Business to Consumer) environment is rapidly gaining traction in most learning organizations. While initially, the transition may feel overwhelming, the Learning Management System you use is one of the significant factors between success and failure.

Do I Need A Learning Management System? 

Learning Management System organizes, delivers, and tracks learning content and activities. Organizations not using an LMS can do nothing more than sell the product, and that is if they are using a shopping cart for course selection and payment for B2C transactions.

The LMS assists training organizations in delivering and tracking the content, assisting with selling memberships, enrolling users in courses, setting up class schedules, or conducting other tasks such as analytics and reports. As technology transforms, the role of the LMS as the nucleus of the learning organization changes also. Modern LMSs also include a mobile learning interface that is now more popular than viewing content on a desktop computer. Selling training through an online checkout system was previously for large organizations.

Today, authors and Subject Matter Experts can easily do so as well using easy-to-use Learning Management Systems.

Monetization

eCommerce allows training organizations to earn money and perform as a for-profit entity. In the B2C scenario, training content providers have a choice. They can sell their courses à la cart through a shopping cart or sell a library of course content as a membership subscription.

eLearning offers on-demand content and typically provides a higher Return On Investment (ROI). However, there is an integration component. If you use a learning platform that easily integrates eCommerce, the LMS, and analytics and reports, you may be surprised to learn there is a captive audience willing to pay for the knowledge.

B2B Is Different

In the B2B scenario, businesses may enroll a larger number of users into their programs. The company agrees to make payments on a monthly, quarterly, or yearly basis. The LMS system enables businesses to enroll and access the designated courses or programs for a specific time. You can receive payment through a shopping cart or receive payment through more traditional methods.

Marketing And Product Positioning Is Important

Make sure you get the right product in front of the right learner for the right price. Learners are accustomed to seeing various signup options. For example, one user purchases the course. During the checkout process, the user gets an offer to join at the membership level, where they pay one monthly price for all products.

You may offer a volume discount to specific customers and may even provide the course for free if it is a subject you want your business partners to consume, such as product training. This is when your LMS does its work. The course catalog allows large groups of learners to view and purchase content (or services) you list. Use simple admin rules to change the way your catalog appears to different users.

Learning Platforms Must Be Easy To Use

The LMS is now part of your online store. You must consider the look and feel of the site. Create a theme for your website, and either use your existing brand or create one if you do not have one. Using a single sign-on gives the learner seamless navigation around the site.

Using the content and data stored on the LMS, you can now easily track student progress and other stats.

Ensure Your LMS Combines The Power Of Browsing, Buying, And Learning

A Learning Management System must provide the flexibility to offer the course in B2B or B2C scenarios, or the combination of the two, through one integrated solution. As a business owner, you can manage your operations more efficiently and effectively.

When users visit your site and log in, they do not have to go here and there to view their preferred content choices. If the learner sees a course they want to take, they sign up. 

In the B2B scenario, the learner begins the course as the company has an agreement with the owner of the content. The learner need not pay. In the B2C situation, the learner must pay for the course before viewing it.

This Blog is Originally Published at eLearning Industry on October 2, 2020.

Why Mobile Learning Is Now More Than Just A Nice-To-Have?

Mobile Learning (mLearning): What Is It?

Sometimes simply referred to as mLearning, mobile learning is a broad term that refers to the process of learning via the internet or network using personal mobile devices such as smartphones, tablets, laptops, and digital notebooks.

Mobile learning has been around in one form or the other since the early 2000s but soared in popularity a few years ago because it allows students access to education anywhere and anytime, provided they have a mobile device.

Basics Of Mobile Learning

1. Mobile learning may be used to deliver microlearning content. It may include videos, animations, how-to guides, games, quizzes or assessments, etc.

2. Social learning elements include a discussion forum, connecting with experts and peers, chat, and knowledge sharing.

3. Offline mobile learning provides support to download the content and learn without access to the internet. You can track the learner’s progress on their mobile device and sync the data to the Learning Management System when a connection is available. Dashboards and reports are available to students, instructors, and administrators anytime.

Why Adopting mLearning Is A Smart Idea?

Mobile learning can make our lives easier in many ways, and the rate of adoption of this approach to education has skyrocketed in recent years.

Here Are The Top Benefits Of mLearning

1. Learning On The Go

One of the biggest benefits of mLearning is that people can learn from anywhere and at any time. The days where individuals love to sit behind their office desk to learn are long gone. Today’s learners want to learn without being at a particular place and at a specific time. mLearning offers instant access to relevant content.

Apart from the fact that it allows people to determine where and when to learn, mLearning also allows students to act voluntarily on their own, thus increasing their chances of being engaged in the learning process.

Even though they’re outside the confines of the classroom, students can communicate with their teachers online, participate in quizzes, and access additional videos at their convenience.

2. Supports Self-Paced Learning

Teachers are aware that students learn at different rates. Learning in a classroom puts the students under pressure to understand a particular concept or lesson within a specific duration, which often causes frustration. Mobile learning eliminates this challenge by allowing students to learn at their own pace. With mLearning, you can learn whenever you want without feeling the pressure to complete a lesson or assignment immediately.

3. Learning Is More Dynamic

No two students are the same. They don’t just learn at a pace that’s unique to them, they also learn better when they are taught using formats they are comfortable with.

For example, some students are visual learners while others are auditory learners. Classroom teaching seldom takes into account students’ learning styles or preferences, but mobile learning helps solve this problem.

Teachers can put images, presentations, audio files, or YouTube videos into their content to suit varying learning styles and reinforce what was taught in their brick and mortar classroom or virtual classroom.

In other words, mobile learning supports all types of media and eLearning features to create a dynamic and engaging experience.

4. Better Completion Rate And Higher Retention

Adopting mobile learning makes it possible to divide any lesson into smaller, more digestible bites. Usually, a large size course is not delivered through mobile apps. mLearning content is designed in a concise and straightforward format. This, in itself, holds plenty of benefits including easier understanding and retention.

For instance, many students get discouraged from learning when they see huge textbooks and the bulky coursework that must be completed. When the lesson is taught in bites via mobile learning, it helps decrease cognitive overload and decrease leaning time.

In addition, bite-sized delivery increases the likelihood of higher knowledge retention and information recall. This helps students complete any course or lesson seamlessly as well as promotes the recall of information when it is needed.

5. Encourages Collaborative Learning

Although mobile learning enables students to learn at their own pace, it also allows them to get in touch with their teacher and peers with the end goal being knowledge sharing. It encourages them to keep in touch with another so they can share ideas while also increasing the possibility of different online learning communities.

6. Cost-Effective

Another notable benefit of mobile learning is that it is cost-effective. All the teachers need to do is develop their content using a web-based authoring system and push it out to learners on their mobile devices automatically so they can learn when they’re able. It is a great way of increasing participation and engagement without breaking the bank.

7. Multi-Device Support

In other words, mLearning content supports all devices learners need and use. In a mobile learning environment, the same content can be accessed on different devices including laptops, PCs, tablets, and smartphones. Regardless of the type of device, mobile learning content looks great and is responsive on all screen sizes.

How To Best Utilize mLearning Apps For Training And Skill Development

Now that you know the benefits that mLearning offers, you may want to know how you can leverage mLearning apps for training and skill development. Here are 4 ways to do that:

1. Supplement Formal Training

If you are looking to reinforce your employees’ learning, mobile learning apps allow you to create simplified versions of your courses and deliver them in easy to digest formats. You can also use the mobile learning app to test their knowledge through flashcard quizzes, thus helping to refresh their memory and retain knowledge.

2. Create Course Discussions

As stated earlier, mLearning encourages collaboration between peers and experts, allowing them to share ideas, which in turn stimulates their thinking. This can further boost engagement and increase completion rates.

3. Add Gamification Features

Engagement aids learning. Adding gamification features such as rewards to your mobile learning content can help intrigue your employees and stir their desire to earn more points or badges while unconsciously encouraging them to complete the assigned learning.

4. Increased Communication With Learners

A mobile learning app simplifies the process of maintaining communication with your students as you can keep in touch with them by sending notifications about your courses or microlearning content. Also, you can attract new learners by using the app to give a sneak peek of upcoming courses.

Conclusion 

For those who don’t have time to sit behind a desk in a classroom setting or those that just want to learn at their own pace, mobile learning is a blessing. Whether you are looking to exclusively train your employees or supplement their formal training, mLearning can help.

This Blog is Originally Published at eLearning Industry on September 10, 2020.