Tag Archives: microlearning

Learning Ecosystem meets Membership Subscriptions

Membership sites are not new. As the credit card commercial once said, ‘membership has its privileges’. More training providers who run training as a business lean more towards a recurring membership subscription-based model where learners pay a fee for access to the library. They are choosing this versus an a-la-carte approach where they buy one product. 

Technology continues to evolve with what some consider positive and negative results. No matter one’s opinion, it has turned Learning and Development upside down over the years.

As your content evolves, you may see your learning library has a wide variety of media styles. Your learning content may include:

  • Video
  • Simulations
  • Games
  • eLearning Courses
  • Classroom/virtual classroom
  • Microlearning
  • Document libraries
  • Discussions: Q&A databases and other social learning
  • Connecting with experts; one on one chat with peers and experts
  • Wiki – to share knowledge

Membership Subscriptions in Training and Education = Profit and Loyal Customers

Membership sites typically have three levels – Free, Silver and Gold. You can name them however you wish, but there are typically multiple delineations in the content available depending on the membership level.

Let’s look at an example. Your company may manufacture home décor products. Your internal clients choose courses based on their jobs or their manager’s request. You also offer information to your external clients. The company leadership decides all customers should have access to certain information. An educated customer is a loyal and more profitable customer.

Instancy sees the membership aspect of learning e-commerce sites becoming more popular. The subscription interface allows the user to view the catalog and choose the courses. The user selects their membership level. Based on their membership level, the LMS offers them the catalog choices for that level only. The Instancy LCMS allows flexibility to name each level independently and attach course offerings to each level. This requires seamless access to the content, from any source, containing multiple media types, and accessed on multiple devices.

What if you decide to offer the more complex and detailed courses to this same audience?

Most membership sites have a Free level. It is a terrific way to get high-level information to your external users. The Free level also acts as a gateway to the Silver and Gold levels (or any name you give various levels). A subset of the content may be available to the user based on their membership level. At the Silver level, they may access courses in the curriculum. At the Gold level, they have access to the entire curriculum.

This all sounds great but what about the e-commerce features?

This one aspect – e-commerce features – can make or break your membership site execution. E-commerce sites have distinct payment procedures. Products or services typically are one-time sales. Return customers make new purchases.

Membership sites use Recurring Payments processing. Some sites charge monthly, some quarterly and some yearly. Many sites allow all three. They also offer discounts for longer subscriptions and honor coupons.

Members receive email notifications on multiple topics. Users expect reminders about certain events, such as a notification the membership is about to expire. It could be news about a certain course in which they are enrolled.

Enormous Amounts of Data Resides in the Membership Site Ecosystem

Stop and think about the vast amount of information captured during the life cycle of just ONE user! From the time they first enter the site. The registration details. The history and analytics of their browsing history as they search the course catalogs. Payment processing information including the type of enrollment. Courses they take. Rate of completion. Test scores. This is just a few pieces of business analytics.

The Instancy Platform Easily Handles These Processes

Instancy allows you to spend your time on important business decisions and not complex infrastructure decisions. Instancy seamlessly interacts with most current systems. Instancy also has the horsepower to drive the entire effort. You choose what you want from our offerings. Once you become one of our customers, simply use our dashboard to add more pieces to the infrastructure. Or call us anytime to help you.

Now is the best time to think about a Membership Site strategy. Remember, we are here to help.

Until next time…


Basics of Micro Learning and its Benefits

The basic concept of micro learning is to organize and deliver educational and training material into short segments. Traditional educational approaches have focused on presenting material through long form content, like eBooks and eLearning courses, requiring the learner to spend long periods of time focusing on multiple concepts, subjects, or skills at a time.  In contrast, micro learning is designed to be delivered in smaller segments that take less time to complete. This form of learning is much more in tune with the modern learner’s attention span and lifestyle and ability to retain the knowledge or skill acquired.

Basics of Micro Learning and its Benefits
Basics of Micro Learning and its Benefits

Micro learning benefits both the learner and the content designers in training organizations. It benefits the learner because they are able to more quickly acquire knowledge through a variety of formats adapted to the technologies they are already using in their everyday lives. Educational and training organizations benefit because these smaller courses are cost effective to develop and to update as needed. Overall, micro learning allows for many levels of variation and customization in education.

The Characteristics and Implementation of Micro Learning

Micro learning better enables material to be delivered through various forms of media, such as video, short presentation, a PDF document, audio, a short quiz or game. The key to delivering material in a micro learning format is to make sure the course segments are divided into smaller chunks. For instance, instead of a video course lasting an hour and covering various topics in a single video, these same topics can be divided into shorter individual videos or combined with other content types. Likewise, micro learning allows for material to be adapted into formats better suited for modern technologies. Large volume of text, for example, is difficult to consume on the smaller screen mobile devices that are widely used by today’s learners.

Characteristics and Implementation of Micro Learning
Characteristics and Implementation of Micro Learning

For some areas of study, the segmentation of information and knowledge isn’t just beneficial; it’s optimal.  For example, in teaching a new software application that performs a variety of functions, the educator is better able to focus the learner’s attention on the most relevant parts of that software. This way the learner is able to quickly learn a new software skill without having to also learn parts of that software that may not be entirely useful for their purposes.

Why Learning Institutions and Employers Should Use Micro Learning

The applications and benefits of micro learning are not just limited to the classroom based learning materials, however. Businesses can use micro learning to make employee training more time and cost effective. By teaching new skills in short and focused segments, employees are able to spend more time doing their jobs and less time sitting in training rooms and access the learning at the moment of need to perform a job-task more confidently and correctly. Learning courses used by businesses have a great deal of flexibility in their implementation, and micro learning allows for these businesses to focus on the skills that would most benefit their employees and the organization as a whole.

Learning Institutions and Employers Should Use Micro Learning
Learning Institutions and Employers Should Use Micro Learning

For training organizations, micro learning helps solves the issue of keeping their eLearning content relevant and accessible to the modern learner. Today’s learners, are constantly consuming entertainment and are always connected to social media. The fact of the matter is, educational institutions must adapt to this world in order to keep their student’s interested and engaged. Micro learning also helps learning organizations adapt to the 70:20:10 framework now common in the field of learning and skill development.  The 70:20:10 framework requires that education be presented in three different learning types: 70% Experiential (Experience) which takes the form of hands-on tasks and real world practice, 20% Social (Exposure) which involves learning through collaboration and interaction with peers and mentors, and 10% Formal (Educational) which takes the form of tests and traditional instruction.  This innovative framework has been found to be effective for learners in the educational system and workers in the business sector. Equally important, because smaller educational course units are quicker and cheaper to both develop and update, educational organizations are to keep themselves up-to-date in a fast, cost effective matter. The cost effective nature of micro learning along with its ability to adapt courses to today’s media formats and attention spans, means businesses, educational institutions, and learners, all benefit from this innovative concept.

Click here, to schedule a demo of how Instancy Learning Portal may be deployed to create, manage and deliver micro learning.